WHAT IS NOW!
Innovation & Craftsmanship
We have spent decades proving that we know how meat and sausage should taste, what texture products need, which spices harmonize, and what flavour should be achieved. Equipped with this expertise, we can confidently explore new paths, experiment, create new foods, and think in a contemporary way. Recipes based on new proteins are exciting experiments in which the familiar and the traditional merge into something new. The result is a product world that doesn’t have to choose between tradition and the future, but instead shows its strengths in the here and now. With this in mind, we created NOW! — a brand for food that is contemporary or ahead of its time.
NOW? NOW!
Vegetarian and vegan creations that satisfy and inspire. Vegan products demonstrate how much character plant-based ingredients can develop when handled with real expertise. Hybrid products that combine worlds — harmonizing into a unique taste experience. Or products with alternative proteins that are not only delicious but also sustainable and forward-looking. That is NOW! Our latest developments show where we currently stand: experimental, confident in flavor, and always one step ahead. NOW! is in motion. NOW! is a mission — to feel the pulse of time before the next beat.